School Project // Jan to Apr 2016

QUAINTRELLE

Quaintrelle was a school project that required us to choose a local fashion label and to come up with a promotion for their Spring/Summer ‘17 collection. As this project was heavily based on the marketing and branding aspect of ideation, we had to research on what were the colour trends of the season, going to the store physically to understand their consumers and the aesthetic of the brand and if we were fortunate enough, an interview with the designer themselves.

​

What is Quaintrelle?
Quaintrelle is a pop-up store as well as a magazine that is produced by Singapore label, Collate the Label and is based on Olivia’s — the Collate girl — lifestyle and personality. We decided to use a pop-up store as our marketing strategy, bringing in other local brands to be in this pop up store too. All other brands that are brought in, complements the clothes Collate sells. Coming up with the magazine was made to cater to consumers who yearned to be like Olivia.